IELTS Advertising Vocabulary

Реклама — це невід’ємна частина сьогодення, адже все вимагає маркетингу. А яке Ваше ставлення до реклами? Яка Ваша улюблена реклама? Які недоліки та переваги використання реклами на дитячу аудиторію? Відповідайте на всі ці запитання з використанням нашої підбірки IELTS Advertising Vocabulary.

Part 1-style questions

Examiner: Are there any TV channels in your country that don’t have adverts?
Loraine: No … they’re all commercial channels and show adverts all day long … Too many really … And there’s also a lot of product placement going on … Especially in soap operas where they place an item just behind the actors.

Examiner: Do you enjoy watching adverts on TV?
Karin: No … not really … I hate commercial breaks during a film … It really spoils the flow … And during prime time viewing they seem to squeeze even more ads in than usual … Celebrity endorsements also get on my nerves … Everyone knows they’re only doing it because they’re getting paid.

Examiner: What are the best ways for ordinary people to advertise something they want to sell in your country?
Marianne: The simplest way is to place an advert in something like the classified ads section of a local paper … Or there’s the Internet of course … There are lots of sites like eBay where you can buy and sell things online.

Part 2-style task

Describe an advert you once saw that was very effective. You should say

• where this advert appeared
• when you saw it
• what it was advertising and say why you thought it was so effective.

Max: OK … well this was about 4 years ago … I was looking for some software to create videos … One day I got an email from a mailing list I’d signed up to … There was a link in it to a press
release … A company had written something about a new product that was similar to what I was looking for … At the end of the press release there was a link to the sales page … I hadn’t heard of the company but I was interested and clicked the link to the ad …. What caught my attention immediately were the number of testimonials from people who had bought the software …

I think testimonials are like the online equivalent of word of mouth advertising and are really persuasive … Anyway, when I got to the bottom of the page there was a great big call to action button inviting me to buy … I was totally persuaded and ended up making a purchase … What made it so effective I think was the power of those testimonials … They’d been written by people very much like me …

They’d had a need and the software had obviously turned out to be just what they were looking for … When you think that this was a newish company they wouldn’t have had any brand awareness at all … They probably wouldn’t have had much of a budget for advertising … Obviously you wouldn’t advertise a product like this through the mass media on TV … They probably didn’t even have an advertising agency to support them … And yet they’d managed to create a great deal of brand loyalty from previous customers … I think that was really effective.

Part 3-style questions

Examiner: What is it that makes an advert effective?
Spencer: Well … when a company launches a product they have to consider the Internet … Especially how it can be used to spread the word on social media … So in this context a video that goes viral is probably the most effective type of advert you could make.

Examiner: What are the advantages to companies of advertising on the Internet rather than TV? Stelios: I’d imagine the main advantage is you can reach your target audience much more effectively. If you bring out a niche product for example, or you have a tight advertising budget … You can advertise on particular sites that the people you want to reach visit … That’s not something you can do on TV.

Examiner: What things do advertising companies do that might give it a bad name?
Raol: For me the most irritating is cold calling … We must get two or three of these every day at work … Then there’s junk mail that gets posted through the letterbox … And of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.

Definitions IELTS Advertising Vocabulary

• advertising agency: a company that creates adverts for other companies
• advertising budget: the amount of money a company decides to spend on advertising
• brand awareness: how well people know a particular brand
• brand loyalty: the degree to which people continue to buy from the same brand or company
• buy and sell: often used to refer to the buying and selling of items between individuals
• call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
• celebrity endorsement: to have a well-known person promote a product
• classified ads: small advertisements often put in a newspaper or magazine by individuals
• to cold call: to call someone with the aim of selling something without them asking you to do so
• commercial break: the short period during TV programmes when advertisements are shown
• commercial channel: TV channels that make money from showing advertisements
• to go viral: to quickly become extremely popular on the Internet through social media
• junk mail: unwanted promotional leaflets and letters
• to launch a product: to introduce a new product
• mailing list: a list of names and contact details used by a company to send information and advertisements
• mass media: large media outlets like TV, newspapers and magazines
• niche product: a product that is aimed at a distinct group of people
• to place an advert: to put an advert somewhere
• press release: something written by a company for newspapers and magazines and websites to share and publish
• prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast
• product placement: to advertise a product by using it as a prop in a TV show or film
• sales page: a page specifically used to promote a product or service
• to show adverts: to display adverts on TV
• social media: websites that enable users to create and share content or to participate in social networking.
• spam email: unwanted, promotional email
• target audience: the people a company want to sell their product or service to
• word of mouth: recommendations made by individuals to other individuals about a product of service

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